Benefits
Staged Listings = $old Listings
25 Biggest Real Estate Mistakes
(www.HGTV.com)
“HGTV has brought together some of the top real estate experts to compile the definitive list of the biggest mistakes…when
buying and selling our homes.” The number 1 mistake...
1. Failing to Showcase Your Home
When you are selling your house, you have to really look at it objectively and think about it from the
viewpoint of the house hunter.
Make minor enhancements to the house and hire a professional stager to come and arrange your furniture.
Staging is about decorating
your house for the buyers’ taste, not yours. A great place to start is with the front of the home and
the main entryway. Home staging
is designed to increase the potential selling price and reduce the amount of time the house stays on the market.
The most cost effective way to stage a home is BEFORE...
...photographs and virtual tours
first impressions are often formed from on-line photos and flyers of a house, stretch the marketing
dollars by staging prior to photos
...a home goes vacant
in an occupied home, we stage with the client’s furnishings, eliminating the expense of renting furniture
...a price reduction is needed
staging the home works best upfront when the traffic is the highest and costs less than a price reduction
Slow-Market Secrets to a Fast Home Sale
(www.Forbes.com)
In the current housing market, many sellers may feel like they are at a disadvantage. There are a number of
tactics available to increase
the likelihood of a sale. The main goals should be to price the home right the first time, show the home as best
as it possibly can and close
the deal as quickly as possible.
-Learn Your Market
-Position Yourself in the Right Price Range
-Be Prepare
- Stage It: Whether you’re selling your principle residence or a fixer-upper, it should be clean and presentable.
It must make a strong, positive impression. Staging a house is the cheapest way to make a house look different
from your competition so it becomes the most memorable one that the buyer saw.
Staging Works!
Staged homes...
-sell faster
-sell for more money
-look better on photos and virtual tours
-are perceived as well maintained homes
-create a better first impression
-appeal to a wider buyer audience
-create the important model home feel
-highlight the architectural details of the house
-eliminate distractions for the buyer
Statistics
"Staging speeds up sales in a sluggish market and can bump up prices 2% to 10% in a moderate market. The biggest
advantage occurs with luxury homes or in a market with bidding wars over properties, where effective staging can
boost prices by 30% - 50%."
-Wall Street Journal 03/20/03
In a 2004 survey of Realtors, almost two-thirds estimated that a staged home kept in "show to sell" condition sells
for a price that is between 10% - 20% higher.
-Showhome (www.showhome.com)
Staging = 251% Average Return on Investment: Buy some fresh flowers, live plants and other decorations to liven
up the home. Dispose of old furniture or other large items. Consider renting furniture or hiring a staging consultant.
-http://soundmoneytips.com/article/7277
According to the National Association of Realtors, for every dollar sellers put into staging, the sellers get
$4.00 back. The average increase over the listing price is 6.32%, enough to cover your realtor fees.
-Article by Teri Clark, Homeowner's Choice Magazine, February 2006
Based on a National Association of Realtors® survey of selling price vs. asking price---based on length of time on the market:
- Homes that sold in the first 4 weeks averaged 1% more than listed price
- Homes that sold between 4-12 weeks averaged 5% less than listed price
- Homes that sold between 13-24 weeks averaged 6.4% less than listed price
- Homes that sold after 24 weeks or longer averaged 10% less than list price
