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The most cost
effective way to stage a home is BEFORE….
..photographs and virtual tours
first impressions are often formed from on-line
photos and flyers of a house, stretch the marketing
dollars by staging prior to photos
…a home becomes vacant
in an occupied home, we stage with the client’s
furnishings, eliminating the expense of renting
furniture
...a price reduction
staging the home works best upfront when the traffic
is the highest and costs less than a price reduction
"Staging speeds up sales
in a sluggish market and can bump up prices 2% to 10% in a
moderate market. The biggest advantage occurs with luxury
homes or in a market with bidding wars over properties,
where effective staging can boost prices by 30% - 50%."
-Wall Street Journal 03/20/03
In a 2004 survey of Realtors, almost two-thirds estimated
that a staged home kept in "show to sell" condition sells
for a price that is between 10% - 20% higher.
-Showhome (www.showhome.com)
Staging = 251% Average Return on Investment: Buy some fresh
flowers, live plants and other decorations to liven up the
home. Dispose of old furniture or other large items.
Consider renting furniture or hiring a staging consultant.
-http://soundmoneytips.com/article/7277
According to the National Association of Realtors, for every
dollar sellers put into staging, the sellers get $4.00 back.
The average increase over the listing price is 6.32%, enough
to cover your realtor fees.
-Article by Teri Clark, Homeowner's
Choice Magazine, February 2006
Based on a National Association of Realtors® survey of
selling price vs. asking price---based on length of time on
the market:
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Homes that
sold in the first 4 weeks averaged 1% more than listed
price
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Homes that
sold between 4-12 weeks averaged 5% less than listed
price
-
Homes that
sold between 13-24 weeks averaged 6.4% less than listed
price
-
Homes that
sold after 24 weeks or longer averaged 10% less than
list price
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